Sales Performance Intelligence

Discover. Prove. Scale.

Pitchset identifies the sales behaviors that drive revenue, scales them across your team, and proves the impact with transparent data.

90-day money-back guarantee · no conditions
01
Discover
Find the behaviors that drive more wins.
See exactly what your best reps do differently and identify the behaviors that lead to more closed deals.
02
Prove
Know what actually works.
Every recommendation is backed by transparent data, showing how much it improves win rates, along with the sample size and statistical confidence.
03
Scale
Make every rep perform like your best.
Roll winning behaviors out across your team, track adoption, and measure the impact on revenue.
The Proof of Lift Dashboard

The number a CEO can quote in a board meeting.

The revenue your team generated, backed by proof.

Every revenue gain is tied to the behaviors that created it. See what was discovered, rolled out, adopted, and exactly how much revenue each behavior generated. Every calculation is transparent.

pitchset.ai/app/dna/proof-of-lift
Attributed revenue lift · last 180d
$312,486
From 4 proven behaviors across your team.
last 180d
Discovered
17
raw
Proven
4
validated
Deployed
4
shipped
Adopted
3
tracked
Provencfo archetypepacing
Top performers slow pacing 22 WPM during pricing discussions.
Win Probability Lift
+33%
$147,000 attributed
Why it works:Pacing change signals confidence to the CFO archetype. CFOs use confidence as the unspoken signal to decide whether you are a partner or a vendor.
With behavior
24%
187 calls
Without behavior
18%
204 calls
Show me
Hear 5 Examples
Compare To My Calls
Practice This
Deploy Company-Wide
Attributed Revenue Lift
See exactly how much revenue your team's new behaviors generated.
Statistical Confidence Tiers
Every insight moves through a clear validation process, from early signal to statistically proven. Hypothesis → Pattern → Validated → Proven.
Manager DNA
Identify which coaching behaviors consistently drive better sales results.
The Pitchset Copilot Widget

Lives where your reps already live.

Pitchset doesn't make your team switch tools. The intelligence layer mounts directly inside the CRM your reps already use — surfacing the exact behavior, the exact wording, and the exact moment when it matters.

your-crm.com/contacts/4892
SR
Sarah Reynolds
CFO · Acme Industries · $850k pipeline
Title
Chief Financial Officer
Stage
Negotiation
Next call
Today · 3:00 PM
Last touch
2 days ago — pricing pushback
Your existing CRM, untouched. Pitchset mounts to the right. →
P
PitchsetCopilot
Pre-call
What do I need to know

CFO archetype. Last call she pushed back on pricing 3 times. Procurement is now involved.

What is most likely to happen

Pricing comes up at 14:32 on average for this archetype. She will likely ask for a 15-20% discount on a 12-month term.

What should I do
Slow pacing 22 WPM at pricing.
Your top performer closes 33% more with this behavior on CFO-archetype calls.
What should I watch out for
You speak 24 WPM faster than top performers
Your energy fades on 41% of late-cycle calls
From: 3 recent moments · Voice signals (last 60d) · Your active commitment
In every CRM
Salesforce. HubSpot. ServiceTitan. Close. Plus a Pitchset-native fallback.
Zero context-switching
Reps never leave their CRM. The widget pulls intelligence in.
Hear How
One click plays the exact wording your top performers used in the same moment.
Source attribution
Every recommendation shows the data behind it. No black box.
How Pitchset works

Every insight must pass four tests before it reaches your team.

Pitchset only surfaces recommendations that are proven with data, explained with context, and ready to roll out across your organization.

01 · Discover

Find what your best reps do differently.

Most sales tools measure what is easy: talk ratio, call duration, questions asked. Easy is not the same as valuable. Pitchset identifies the specific sales behaviors that consistently lead to more wins, then shows you exactly where they happen.
Discovered behaviors · last 90 days
Slow pacing during pricing
187 calls observed
Proven
Acknowledge objection before answering
96 calls observed
Validated
Confirm decision criteria mid-call
42 calls observed
Pattern
Use prospect company name 3× before close
18 calls observed
Hypothesis
02 · Prove

Know it works before you roll it out.

Every recommendation is backed by transparent data, including win rates, sample sizes, and statistical confidence, so you know exactly what's driving results.Hypothesis → Pattern → Validated → ProvenEvery insight climbs four confidence tiers. Nothing reaches your team until the math is real.
The math, shown openly
With behavior
24%
187 calls · 14 reps
Without behavior
18%
204 calls · 14 reps
Win Probability Lift
p ≤ 0.01 · Proven tier
+33%
Attributed revenue: $147,000
Methodology · we publish ours

Normal-approximation difference-of-proportions test. Tier thresholds locked: Pattern (n≥10, lift≥5%) → Validated (n≥30, p≤0.05, lift≥10%) → Proven (n≥100, p≤0.01, lift≥10%, replicated across ≥3 reps).

03 · Explain

Understand why it works.

Don't just copy your top reps. Learn why a behavior works, when to use it, and which buyers it's most effective with.
CFO archetypePacing mechanismVoss · Tactical Empathy
Why it works

Pacing change signals confidence to the CFO archetype. CFOs use confidence as the unspoken signal to decide whether you are a partner or a vendor. Most reps speed up under price pressure — top performers slow down. The asymmetry is the entire signal.

When this behavior lands
  • ✓ CFOs and financial buyers
  • ✓ Late-stage pricing discussions
  • ✗ Founder-led startups (different archetype)
04 · Scale

Roll winning behaviors out to every rep.

Turn proven insights into action with one click. Track adoption, measure results, and see the revenue impact across your entire team.
Show me · turn intelligence into action
Hear 5 Examples
Compare To My Calls
Practice This
Deploy Company-Wide
Adoption tracking
last 14 days
9 / 12 reps
Avg lift per adopting rep: +28%
The Pitchset Sales DNA Engine

One platform. Three moments. One engine that keeps learning.

Each part of Pitchset is a discipline on its own. Together, they feed a Sales DNA Engine that gets smarter on every call — surfacing better behaviors, tightening the math, and improving every recommendation it makes.

Identify

Detects the behaviors that consistently lead to wins.

Prove

Validates each behavior with statistical confidence.

Explain

Surfaces why a behavior works and on which buyer.

Scale

Rolls each winning behavior out to every rep with adoption tracking.

Sales DNA
Engine
Smarter on every call
Always learning
More data

Every scored call adds to the signal. The DNA engine watches behaviors land or fail, and refines what it recommends next.

Sharper math

Every Win Probability Lift gets re-calculated with the latest sample. Findings climb tiers as confidence grows.

Real adoption

Every behavior deployed teaches the engine what reps actually do. Recommendations evolve to match how your team really works.

Built for every moment of the sale

Before. During. After.

Everything your team needs to prepare, perform, and improve.

Before

Practice before it matters.

Reps practice real sales conversations with AI buyers tailored to your customers, objections, and pricing conversations. Every session is scored against the behaviors your top performers use.

Practice call · Sandra the CFO
Sandra: “The price is just too high for us right now.”
You: “Totally fair — and honestly, I'd rather lose this deal than push you into the wrong one. Quick question…”
Score: 91/100· behavior matched top performer
During

Live coaching

Get real-time coaching during every call. Know when to slow down, what questions to ask, and which risks to address before they cost you the deal.

Live · 12:48 elapsed
Your pace just jumped 18 WPM. Slow down.
Pricing is coming. Say: “Before we talk numbers, can we name the success criteria?”
After

Post-call review

Every conversation is scored against your team's proven sales behaviors. Reps instantly see what they got right, what they missed, and what to practice before their next call.

Call review · 38:12
Discovery depth✓ 4/5
Acknowledged objection✓ Yes
Slowed pacing at price✗ Missed
Confirmed next step✓ Yes
Commitment set: practice pacing at price for next 3 calls.
The unfair advantage

Manager DNA.

Sales tools measure reps. Pitchset is the first one that measures managers.

Every coaching action by every manager gets tagged. Every subsequent rep behavior shift gets attributed. Within 60 days you know exactly which managers' coaching actually drives lift — and which doesn't.

No other product on the market does this. We built it because most coaching is well-intentioned theater. Yours doesn't have to be.

Manager DNA · last 90 daysLive
ManagerActions% w/ shiftAttributed lift
Allison F.2268%$89,400
Marcus T.1656%$42,100
Diana M.1429%$12,800
Joe B.1118%$4,200
Attribution: behavior shifts measured in subsequent rep calls over 60-day window.
The Pitchset Proof Promise

90 days. Or you pay nothing.

We don't ask you to trust us. We commit to the outcome — falsifiably, contractually, in writing.

In your first 90 days with Pitchset, we will:

  1. 1Identify at least one specific behavior your top performers use that your other reps do not.
  2. 2Prove that behavior measurably increases close rates on your real calls — with the math, the sample size, and the statistical significance shown openly.
  3. 3Explain why it works — the mechanism, the buyer archetype it lands with, the theoretical basis.
  4. 4Scale it across your team with one-click deployment, adoption tracking, and per-rep lift attribution.

If we cannot show you all four parts on at least one revenue-moving behavior in those 90 days, you pay nothing.

Money back. No conditions. No negotiation. We would rather be wrong publicly than let you pay for something we did not prove.

Built for sales teams in
🏦Wealth & insurance🏠Real estate💰Mortgage & finance🏢B2B SaaS📞Call centers & agencies💼Inside sales

The behaviors that win are already on your calls.

Pitchset finds them. Proves them. And ships them to every rep on your team. With the math shown openly.

Book a 20-minute demo

90-day money-back guarantee · no conditions